Lila Beckerman ’25 discusses problems with Ticketmaster due to the demand of Taylor Swift tickets
November 18, 2022
On Tuesday, November 15, 2022, Ticketmaster made tickets for Taylor Swift’s highly anticipated The Eras Tour available to each individual selected for presale. At exactly 10:00 am that morning, fans of the singer rushed to the website to purchase tickets as fast as they could. However, things didn’t exactly go as planned.
As people flocked to the Ticketmaster app, they were met with a screen to input the code they received if they were selected for presale. Fans then encountered a multitude of issues, such as the site reloading or crashing, not being able to check out, or having to wait in a virtual line for hours until they were let into the sale. Presale was supposed to be open until Thursday, November 17, and general sale would follow on Friday morning.
On Thursday afternoon, fans returning to the site to attempt to grab any leftover presale tickets were met with a statement from Ticketmaster that said, “Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift The Eras Tour has been cancelled.”
Upon receiving this message, fans were outraged. Around 14 million people tried to get tickets, according to Ticketmaster, but only 1.5 million fans were originally supposed to be able to buy tickets during presale. Over 2 million tickets were sold, leaving none left for the general public.
Lucinda Putnam, class of 2025, said, “It’s just really unfair to people who were counting on getting tickets during presale.” Countless fans agree, and have complained to Ticketmaster and even Taylor Swift herself about the situation.
On Friday morning, Swift released a statement through her Instagram story, explaining that “it’s really difficult for [her] to trust an outside entity with these relationships and loyalties, and excruciating for [her] to just watch mistakes happen with no recourse.”
While the situation remains unresolved, people were somewhat satisfied with the singer’s response. Though there is no real solution regarding the tickets, fans are looking towards the future to hopefully get seats for the next Taylor Swift tour — which likely won’t be through Ticketmaster.